Services
Flipsters
Bryce Schneider
Head of Strategy
Doug Wilson
Motion Designer
Gabby Mendoza
Senior Designer
Jasmine Defty
Senior Account Manager
John La Motta
Creative Director
Harnessing the crowd
Bugcrowd is the world’s #1 crowdsourced cybersecurity platform, connecting companies with a global community of skilled ethical hackers to protect their systems and data from threat actors.
Tasked with amplifying their already strong presence, we worked with Bugcrowd to refresh their branding and craft a hero video that highlights their innovative, community-driven approach to cybersecurity. By tapping into the power of crowdsourcing, Bugcrowd offers a flexible, scalable solution that helps businesses stay ahead of evolving threats—which is the ethos that powered our creative work.
A new layer of security
We collaborated with the Bugcrowd team to develop a brand that showcased their unique crowdsourced approach and amplified the Bugcrowd personality. After exploring multiple creative directions, we landed on a concept that emphasised their ability to harness collective expertise to uncover vulnerabilities faster than traditional methods.
This approach represents Bugcrowd’s role as a key player in the cybersecurity industry—bringing together a global network of ethical hackers to create a dynamic, adaptive solution for businesses looking to stay secure in an ever-changing digital landscape.
A dynamic visual framework
To bring their vibrant brand to life, we leveraged bold 3D cubes and squares to represent the layered complexities of cybersecurity. These geometric elements became a flexible visual framework that could easily adapt to various mediums, from digital platforms to promotional materials.
The vibrant color palette, combined with sharp, angular forms, reflects Bugcrowd’s innovative and cutting-edge approach. This was further enhanced through a promotional video featuring 3D character animation, illustrating Bugcrowd’s powerful community of ethical hackers working in unison to secure digital environments. The result was a dynamic, visually engaging campaign that perfectly aligned with the brand’s mission.
The video that ties ingenuity together
With some movie magic and the unleashing of our own ingenuity, we had a blast creating this spot across time zones (and continents) with the Bugcrowd team.
We’ve tapped into why crowdsourced security with Bugcrowd just makes sense – the unleashed ingenuity of a lot of (very smart) people.