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John La Motta

Creative Director

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Ben Fowler

Designer

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Bryce Schneider

Head of Strategy

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Doug Wilson

Motion Designer

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Jasmine Defty

Senior Account Manager

Learn to love tax time

Tax time is one of confusion, boredom, anger and even fear for many people. No one can really say they love tax. 

But Etax does. They reallllly love tax – well helping people do it that is.

Our brief was to communicate this love and the fact that even though their service is fast, easy and completely online, there is a human, certified accountant available to chat customers through the process and sign off on their return – so you never have to go it alone.

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Trust the experts

Going it alone and using MyTax can mean you miss out on the best possible refund or fall into the pitfall of claiming things you shouldn’t.

We honed in on the key insight that some things are just better with expert help – especially if that thing is doing something as important as your tax.

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Making tax fun(ny)

Doing it better with Etax provided the perfect platform to springboard into a range of scenarios with a humorous hook, providing the perfect vehicle for the service’s USPs.

We took the ‘to expert or not to expert’ duality to all corners of digital from video through to statics – and even went viral with with .gifs!

Animations & Tiktoks

We also created a series of animated videos for etax, these added variety to the campaign, achieving more readability at a glance for decreasing attention spans.

Etax also wanted to target a more varied audience, so we created over 24 unique tiktok videos.

A man stands on a ladder, surprised, as he cleans leaves from a house gutter. He wears a gray t-shirt and shorts. Social media icons and the text "@etaxaccountants" are overlaid on the image.
A man wearing a yellow hard hat and a plaid shirt, with a garden background. He is holding a garden hose and appears surprised. Red roses and green bushes are in the foreground. The image includes the Etax Accountants logo and a red heart icon on the right side.
A young man wearing a white T-shirt with "NOMAD" printed on it being interviewed by a man in a suit holding a microphone. They are standing outside in front of a concrete wall with plants and a glass building in the background. Social media icons are visible on the side.
A man in a black suit stands outdoors holding a microphone. He is surrounded by plants and industrial items. There are icons on the right side of the image indicating that it is a social media video, and a username "@etaxaccountants" is visible in the bottom left corner.
A woman playing an accordion on a sidewalk is being interviewed by a man in a suit holding a microphone. They are in front of a store with glass windows. The man is smiling, and the woman appears to be enjoying the moment. The image has a logo "etax" and a heart icon.

Key outcomes

Modular Creative Assets

100+

FREE Impressions on popular office gif platform giphy

8.6+m