Services
Flipsters
Ben Fowler
Designer
Bryce Schneider
Head of Strategy
Doug Wilson
Motion Designer
Gabby Mendoza
Senior Designer
Jasmine Defty
Senior Account Manager
John La Motta
Creative Director
Making a difference
The Schooling Resource Standard is the amount of public funding required to ensure a school is provided with everything they need to help their students succeed.
But it’s not just a number – achieving 100% SRS funding means that every child and teacher is supported to reach their full potential.
Our challenge was to create a brand, platform and campaign for AEU members and the general public to rally around – calling on the government to fund all public schools to 100% of the SRS.
A complicated issue, we were tasked with unpacking the numbers and creating communications that go to the heart of the cause.
A campaign that speaks to all
Beginning with an extensive research and consultation process we pored over the numbers and had many conversations.
One key insight that resonated through every piece of information is, that no matter where people fall on the political spectrum, they can’t deny that every child deserves access to the best possible education.
Honing in on this, we created a campaign that speaks to the heart of the issue – that Australia needs equitable education For Every Child.
A brand & a platform
Building on the For Every Child platform we were able to unpack a complex stats driven issue into key messaging pillars that focuses on people not numbers.
Our creative put teachers and children first, anchored by strong colours and a ‘hands up’ for school funding logo mark, calling the audience to action.
National reach
From posters to petitions, flyers, videos, website, socials and the steps of Parliament House, the For Every Child campaign went everywhere – even on a bus around the country.
From Uluru to Launceston and everywhere between, the campaign energised grassroots support amongst teachers, members and students.
From the client
Tony Wilson
Federal Campaigns Manager
Working with Flip was one the highlights of working at the AEU – your professionalism, quality work and kindness. You were a critical part of our work.
Key outcomes
SUPPORTERS GAINED AND COUNTING
95,000+
COMMITTED TO 100% SRS FUNDING BY 2025
2 states & counting
SIGNED DIGITAL PETITION DELIVERED TO THE PM IN CANBERRA
70,000