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Ben Fowler

Designer

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Doug Wilson

Motion Designer

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Gabby Mendoza

Senior Designer

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John La Motta

Creative Director

Gifting the world

Gifting Owl is your go-to destination for booking and gifting thousands of activities worldwide. Whether you’re crossing off a bucket list item, finding the perfect experience gift, or seeking something fun for the weekend, Gifting Owl’s cutting-edge website lets you seamlessly browse thousands of experiences all over the world, purchase gift vouchers, and book dates using live calendar integration.

To complement this innovative platform, we crafted a fresh, modern brand identity and designed a sleek website with an exceptional user experience, making it easier than ever to explore and gift unforgettable experiences.

New brand takes wing

The Gifting Owl logo is anchored by a heart-shaped face inspired by a barn owl, symbolising the love and joy that comes with giving and receiving gifts. Paired with sleek, sharp lines to convey speed and professionalism, it reflects the brand’s commitment to delivering a seamless and efficient gifting experience.

The result is a logo that beautifully balances warmth and precision, embodying both the emotional and practical aspects of Gifting Owl.

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Parisian Midnight
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Cinnibar
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Dark Sand
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HoneySuckle
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An orange double-decker bus labeled "Skyline Sightseeing" parked in front of a building. The image is part of an advertisement for a "Hop-On Hop-Off Tour - Premium" in Montgomery, USA, lasting 1 hour, with prices starting at $95 AUD.
A family enjoys a ride on a roller coaster at Asterix Park, surrounded by greenery and festive decorations. The image advertises a ticket, priced from $88 AUD, for a 24-hour experience in Plailly, France. A "Gift now" button is visible.
Colorful performers in costumes on a vibrant stage at the Phuket Fantasea Show. The image includes text about a round-trip transfer to the show in Phuket, Thailand, lasting 5.5 hours and starting at $147 AUD, with a "Gift now" option.
A family of four smiles while leaning on a wooden railing at Clearwater Beach. The sky is clear and palm trees are visible in the background. The text offers a bus ride from Orlando, USA, lasting 12 hours, starting at $117 AUD. A "Gift now" button is shown.
A red open-top bus on a sightseeing tour in Dubai with a distinctive skyscraper in the background. The text shows a bus tour offer in Dubai, UAE, for 24 hours, starting at $97 AUD, with a "Gift now" button.
A person surfing on a wave at a water park. The image promotes an Abu Dhabi Yas Water World ticket from Dubai. Duration is 8 hours, starting from $78 AUD. A gift option is available, with location icons indicating Dubai, United Arab Emirates.
Two people kayaking on a calm river with a city skyline in the background. The image promotes a "Brisbane River Day Kayak Tour" in Brisbane, Australia. Duration is 2 hours, starting from $65 AUD, with a "Gift now" option.
A promotional image for "Spirits Of The Red Sand - Theater Show" featuring two people with traditional body paint sitting beside a fire. The text below shows details: Gold Coast, Australia, 2.5 hours, and ticket pricing from $120 AUD with a "Gift now" button.
Two people preparing to abseil at Kangaroo Point Cliffs with the Brisbane skyline in the background during sunset. The experience costs $65 AUD and lasts 2 hours. Gift option available.
A vibrant tour image shows people snorkeling near a yellow boat in the clear blue waters of the Whitsunday Islands. The tour is titled "Southern Lights Whitsunday Islands Tour," lasting 7 hours, priced from $174 AUD. A "Gift now" button is visible.
Elegant table setting on a Seine River lunch cruise in Paris, featuring a bouquet of pink roses, wine glasses, and a menu. The background shows a scenic river view. The card displays details for booking the cruise at $113 AUD for 2 hours.
A buggy with two people driving on a dirt path in the Jbilets Desert, surrounded by rocky terrain and green fields. The sky is clear with some clouds. The image promotes a buggy tour in Marrakesh, Morocco, priced from $201 AUD.
A blue helicopter parked by a coastal road on a sunny day. The image promotes the "Sydney Heli Grand Tour" in Sydney, Australia, lasting 30 minutes. The tour starts at $384 AUD, with a "Gift now" option highlighted.
Image of a cruise offer featuring a breaching whale in the ocean. The text reads: "Whale Watching BBQ Lunch Cruise" in Sydney, Australia, lasting 4 hours. Price starts at $99 AUD. A heart icon is at the top right corner, and a "Gift now" button is at the bottom.
A person tandem skydiving with an instructor, free-falling below a plane labeled "Skydive Oz." The sky is clear and blue. Text reads "15,000ft Tandem Skydive In Moruya," with details about location, time, and pricing.
Image of a wine and cheese tasting setup on a wooden table, with three empty wine glasses and a plate of cheese and nuts. Below, there's an event titled "Taste of the Highlands" in Brisbane, QLD, lasting 9 hours, priced from $269 AUD.
A couple enjoys wine and cheese at an outdoor table overlooking vineyards. Text below reads "Hunter Valley Wine Tasting Tour, Hunter Region, Australia, 10 hours, From $700 AUD." A "Gift now" button is also visible.
A table set with wine, cheese, and various dishes overlooks a scenic vineyard landscape. The promotional text reads: "Midweek Hunter Valley Accommodation & Wine Tour, Hunter Region, Australia, 4 hours, From $630 AUD." A gift option is available.
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Key outcomes

We relaunched Gifting Owl to fanfare, an uplift in traffic and sales. We saw rave reviews from the Gifting Owl team, stakeholders, vendors and broader testing user group resulting in success all round.

UPlift in sales

+20%

Recognition

BADC FINALIST

View submission

Experiences added

12,000+