Client
The School of Thought
Services
Flipsters
Doug Wilson
Motion Designer
Gabby Mendoza
Senior Designer
John La Motta
Creative Director
Harnessing the influence of clickbait
Our non-profile client The School of Thought was launching theconspiracytest.org as a way to help fight misinformation and conspiracy thinking.
However, being a non-profit they didn’t have a media budget so we needed an idea that would extend its organic tendrils around the world.
The idea
We came up with the idea for a meta-conspiracy – a conspiracy that purported to be unmasking an actual conspiracy, and consequently was.
Users were invited to use the tools of misinformation against themselves and spread deceit on socials.
A successful mission
The free posters were downloaded, printed, and put up in cities all around the world.
Over 7,000 printed posters were sold and delivered, all which helped drive the success of theconspiracytest.org website that has so far reached over 60 million people worldwide.
