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Bryce Schneider

Head of Strategy

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Gabby Mendoza

Senior Designer

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Jasmine Defty

Senior Account Manager

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Jenna Doran

Technical Delivery Manager

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John La Motta

Creative Director

A call for healing

In partnership with the Great Barrier Reef Foundation, Traditional Owners are at the centre of the largest ever co-designed Reef protection effort. By weaving Traditional Knowledge with Western science, they’re developing and applying innovative solutions to the challenges threatening the Reef.

Our brief was to create a digital home for the Reef Stories, communicate the knowledge within and display their connection to country.

Heroing the stories

Our focus was on creating the most intuitive way to hero the Reef Stories and the myriad of associated content.

Utilising deep blues offset with teal hues and bold navigation choices, we created a clean and clear design that evokes the ocean and the reef but never obscures key content.

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Working in collaboration with Indigenous Artists

Working in respectful collaboration with Indigenous Artists, we weaved motifs of traditional art through the site, bringing the content and UI together through a strong visual narrative.

We transformed the website into a canvas that seamlessly blends visual storytelling with functionality. This approach created an immersive and respectful experience, where both the artistry and the digital content coexisted harmoniously.

A person holding a tablet outdoors in a grassy field. Abstract yellow and white shapes are overlaid on the left side, resembling swirling patterns.
An underwater view of a mangrove forest showing green leaves above and tree roots submerged below. A decorative graphic element overlays the image, featuring an abstract design with wavy lines and dots. The sky is clear and blue.
A scuba diver in a camouflage suit examines a crown-of-thorns starfish underwater. The coral reef and clear blue water surround them. Abstract shapes with lines and dots are overlaid on the image.
A sea turtle swimming above colorful coral reefs in clear blue water. Decorative abstract shapes frame the image.
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The heart of it

The heart of the site – the stories, are displayed via a custom, interactive map matched with a clever list view.

The articles themselves break open into full-width, allowing the multiple kinds of content within to open out and breathe.

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Aerial view of a winding river surrounded by lush green vegetation. There are multiple bodies of water, including a prominent blue lake in the foreground. The landscape is expansive, with distant hills under a clear sky.
Aerial view of a vast, serene wetland landscape with winding rivers and scattered patches of greenery. The waterways meander through the marshy, flooded terrain, creating a pattern of waterways and islands under a cloudy sky.
Aerial view of a coastal landscape featuring a winding river meeting the ocean, surrounded by lush greenery and forested hills. The sky is partly cloudy with patches of blue, creating a serene and natural atmosphere.
Aerial view of a lush green rainforest with winding rivers, under a cloudy sky. Mountains are visible in the background, adding depth to the expansive landscape.
Aerial view of a winding turquoise river flowing through a lush landscape with patches of dense forest and open sandy areas. The river leads to a vast ocean, with the shoreline visible in the background.
A vibrant aerial view of a coastline with lush green hills meeting clear turquoise waters. The shoreline is dotted with patches of coral and a small sandy beach, under a bright blue sky.
A panoramic view of a desert landscape featuring scattered yucca plants amidst rocky terrain. The scene is framed by rolling hills and a partly cloudy blue sky, creating a vast, serene, and open atmosphere.