Services
Flipsters
Andrew Welstead
Director
Doug Wilson
Motion Designer
Jasmine Defty
Senior Account Manager
John La Motta
Creative Director
Defining 2025
In a year of renewal, Queensland Ballet asked Flip to help define the visual tone of QB25. A brand film to distill the spirit of the company’s next chapter. The brief was simple. Shift perception. Lead with athleticism. Build a bold high contrast world that feels contemporary, confident and unmistakably Queensland Ballet.
We set out to reflect the season’s core promise: Love, Seduction, Wonder, Joy. Not through literal storytelling but through light, movement and pace. The look is cinematic but pared back, using shadow and scale to let the body speak. High contrast lighting turns the dancers into sculptures in motion. There’s sensuality in the tension. Clarity in the muscle. Just enough restraint to let the magic breathe.
2025 isn’t just a season. It’s a statement. 65 years in, the company is dancing into the future with intent. Our aim was to meet that energy with a visual language that feels modern, elevated and above all alive.
Creative collaboration
This wasn’t about softness or tradition. It was about presence. The physicality of the dancers became the focus, captured in a way that felt immediate and elevated. Every frame was built to move with purpose, using light, pace and composition to bring clarity and weight to the choreography.
We worked closely with the team at Queensland Ballet, including Lisa Summer Hayes, Ashley Dunn and Greg Horsman, to shape a creative that matched the ambition of the 2025 repertoire. The dancers brought a raw disciplined energy that carried through from rehearsal to final grade. It was a tight collaborative process that trusted instinct and rewarded precision.
Making it happen
Directed by Andrew Welstead, shot by Rich Wang and scored by Chris Perren, the film was built to feel cinematic without leaning on spectacle. Every element from camera movement to lighting to the cut was designed to show the strength and commitment behind the performance.
The film premiered at the 2025 repertoire reveal and landed with impact. It marked a new tone of voice for Queensland Ballet and set a high water mark for the season ahead. The shorts, stills and collateral now feature on the Queensland Ballet website, in print and across billboards throughout Brisbane.
2
Watch the video
Full Credits
Director of Brand and CX – Lisa Summer-Hayes
Head of Marketing and Growth Strategy – Ashley Dunn
Assistant Artistic Director – Greg Horsman
Production – Flip
Director – Andrew Welstead
1st Assistant Director – John La Motta
Producer – Jasmine Defty
DOP – Rich Wang
Camera Assistant – Daniel Overend
Editor & Colourist – Doug Wilson
Gaffer/Grip – Teretiano Reti
LX Assistant – Clive Rippon
Photographer – David Kelly
Photographer’s Assistant – Victoria Winter
Music Composed By – Chris Perren