2025 REPERTOIRE ART DIRECTION
A dance of light and colour
FLIPSTERS
Motion Designer
Senior Account Manager
Creative Director
Queensland Ballet’s 2025 program was ambitious in both scale and contrast. From love and betrayal to elegance and edge, the challenge was to define the tone, texture and energy for each show while achieving harmony under the umbrella of QB25.
Shaping the full campaign identity for their 2025 season around a bold slate of five distinct productions: Romeo & Juliet, Dangerous Liaisons, Bespoke, Triple Bill and The Nutcracker. Each needed to feel unique yet unmistakably part of a modern, confident season.
Our task: Bring it to life.
SETTING THE STAGE
We set out to build a visual world that could flex across genres, eras and emotions. One that gave each production a signature look and feel, but collectively formed a unified and contemporary identity for QB25. The goal was cohesion without compromise.
Each show needed to stand on its own while still feeling inextricably linked to the same season.
We started with detailed moodboards to define each show’s tone, palette and emotion, shaping everything from casting to campaign rollout.
Over two full shoot days with PixelFrame and David Kelly, we captured teaser videos for all five shows.
A SYMBOLIC INTERPLAY
Stylised choreography, cinematic lighting and 3D projections brought each concept to life. Every frame, from colour grade to body language, was carefully crafted to reflect the essence of each show.
The campaign introduced a bold new tone for QB25: elegant, electric, and grounded in physicality. Each teaser captured the spirit of its production while building a unified identity for the season.
FULL CREDITS
Lisa Summer-Hayes
Director of Brand and CX
Ashley Dunn
Head of Marketing and Growth Strategy
Greg Horsman
Assistant Artistic Director
PixelFrame
Production & Editing
David Kelly
PHOTOGRAPHER
FROM THE CLIENT
The team at Flip are a dream to work with. The whole process was incredibly collaborative – from concept development through to filming and editing. Flip made our vision come to life and we highly recommend working with them.
