Vertigo

From the ground up

SERVICES

Branding
Development
Website

FLIPSTERS

Bryce Schneider
Doug Wilson
Doug Wilson

Motion Designer

Gabby Mendoza
Gabby Mendoza

Senior Designer

John La Motta
John La Motta

Creative Director

Vertigo is Australia’s first vertical restaurant, perched 17 metres up on the side of the Brisbane Powerhouse.

We were briefed to create the brand and website from the ground up – no small order, but one we relished.

A flexible brand

Inspired by the structure of both the Powerhouse and the Vertigo seating placement, we created a mark that blends form, function and feeling.

The verticality of the condensed lettering conjures the scale of the Brisbane Powerhouse wall, with the modified “T” representing the setting of the unforgettable dining experience overlooking the Brisbane skyline.

A person in a harness sips a mimosa at a rooftop dining setup, with a city skyline and green trees in the background. The word "VERTIGO" is visible on a safety rail beside them.
The word "VERTIGO" is written in tall, white, bold letters on a textured blue background. The "V" and "T" are especially elongated.
A view looking up at people seated on the edge of a tall brick structure against a blue sky, likely participating in an adventure or activity at Vertigo Brisbane.
Two people in harnesses smile and laugh together while a third person helps adjust their gear. The scene appears outdoors in bright daylight.
Blue graphic with white text: “Experience Vertigo from $199*. Brunch & dinner packages available. *Terms and conditions apply.” Vertigo Brisbane logo in top left corner. Instagram username shown above image.
A person swings on a harness attached to a high platform against a clear blue sky, with a brick building and equipment visible in the background.
Two hands clink glasses of white wine or champagne in front of a blurred brick building, with people visible at the top of the structure against a blue sky.
A man in a striped shirt and safety harness stands on an outdoor platform, smiling as another person checks his gear. A Vertigo Brisbane sign and equipment are visible in the background.
A black plate with creamy rice pudding, dark cherries, a scoop of ice cream, a chocolate heart, and edible pink flowers, served on a wooden table.
Two people wearing harnesses stand next to a staff member in uniform, who is adjusting the harness for the woman in sunglasses. Blue lockers are visible in the background.
A view looking up at people seated on the edge of a tall brick structure against a blue sky, likely participating in an adventure or activity at Vertigo Brisbane.
Two people in harnesses smile and laugh together while a third person helps adjust their gear. The scene appears outdoors in bright daylight.
Blue graphic with white text: “Experience Vertigo from $199*. Brunch & dinner packages available. *Terms and conditions apply.” Vertigo Brisbane logo in top left corner. Instagram username shown above image.
A person swings on a harness attached to a high platform against a clear blue sky, with a brick building and equipment visible in the background.
Two hands clink glasses of white wine or champagne in front of a blurred brick building, with people visible at the top of the structure against a blue sky.
A man in a striped shirt and safety harness stands on an outdoor platform, smiling as another person checks his gear. A Vertigo Brisbane sign and equipment are visible in the background.
A black plate with creamy rice pudding, dark cherries, a scoop of ice cream, a chocolate heart, and edible pink flowers, served on a wooden table.
Two people wearing harnesses stand next to a staff member in uniform, who is adjusting the harness for the woman in sunglasses. Blue lockers are visible in the background.
A view looking up at people seated on the edge of a tall brick structure against a blue sky, likely participating in an adventure or activity at Vertigo Brisbane.
Two people in harnesses smile and laugh together while a third person helps adjust their gear. The scene appears outdoors in bright daylight.
Blue graphic with white text: “Experience Vertigo from $199*. Brunch & dinner packages available. *Terms and conditions apply.” Vertigo Brisbane logo in top left corner. Instagram username shown above image.
A person swings on a harness attached to a high platform against a clear blue sky, with a brick building and equipment visible in the background.
Two hands clink glasses of white wine or champagne in front of a blurred brick building, with people visible at the top of the structure against a blue sky.
A man in a striped shirt and safety harness stands on an outdoor platform, smiling as another person checks his gear. A Vertigo Brisbane sign and equipment are visible in the background.
A black plate with creamy rice pudding, dark cherries, a scoop of ice cream, a chocolate heart, and edible pink flowers, served on a wooden table.
Two people wearing harnesses stand next to a staff member in uniform, who is adjusting the harness for the woman in sunglasses. Blue lockers are visible in the background.
A view looking up at people seated on the edge of a tall brick structure against a blue sky, likely participating in an adventure or activity at Vertigo Brisbane.
Two people in harnesses smile and laugh together while a third person helps adjust their gear. The scene appears outdoors in bright daylight.
Blue graphic with white text: “Experience Vertigo from $199*. Brunch & dinner packages available. *Terms and conditions apply.” Vertigo Brisbane logo in top left corner. Instagram username shown above image.
A person swings on a harness attached to a high platform against a clear blue sky, with a brick building and equipment visible in the background.
Two hands clink glasses of white wine or champagne in front of a blurred brick building, with people visible at the top of the structure against a blue sky.
A man in a striped shirt and safety harness stands on an outdoor platform, smiling as another person checks his gear. A Vertigo Brisbane sign and equipment are visible in the background.
A black plate with creamy rice pudding, dark cherries, a scoop of ice cream, a chocolate heart, and edible pink flowers, served on a wooden table.
Two people wearing harnesses stand next to a staff member in uniform, who is adjusting the harness for the woman in sunglasses. Blue lockers are visible in the background.
A view looking up at people seated on the edge of a tall brick structure against a blue sky, likely participating in an adventure or activity at Vertigo Brisbane.
Two people in harnesses smile and laugh together while a third person helps adjust their gear. The scene appears outdoors in bright daylight.
Blue graphic with white text: “Experience Vertigo from $199*. Brunch & dinner packages available. *Terms and conditions apply.” Vertigo Brisbane logo in top left corner. Instagram username shown above image.
A person swings on a harness attached to a high platform against a clear blue sky, with a brick building and equipment visible in the background.
Two hands clink glasses of white wine or champagne in front of a blurred brick building, with people visible at the top of the structure against a blue sky.
A man in a striped shirt and safety harness stands on an outdoor platform, smiling as another person checks his gear. A Vertigo Brisbane sign and equipment are visible in the background.
A black plate with creamy rice pudding, dark cherries, a scoop of ice cream, a chocolate heart, and edible pink flowers, served on a wooden table.
Two people wearing harnesses stand next to a staff member in uniform, who is adjusting the harness for the woman in sunglasses. Blue lockers are visible in the background.

Colours of the night sky

We took cues from the night sky for the palette of the brand, drawing the dusk tones through interesting image treatments to build on the feeling of dining suspended in the night air.

MIDNIGHT

#010310

INDIGO

#3836F6

A large, weathered brick building with boarded windows, illuminated at night. A glass elevator shaft is centered, with light shining from inside. The sky is dark with faint, wispy clouds.

A woozy scroll

In addition to the branding, we also created a website with a bold UI and a woozy scroll to evoke the true feeling of the experience.

A smartphone displays a vibrant purple and blue restaurant booking app interface, showing a top-down view of a table being set and a "BOOK NOW" button. The screen features the word "VERTIGO" in bold text.
A digital screen displays the word "VERTIGO" in bold blue letters, with two people seated in harnesses. The background shows an urban rooftop at night with blue lighting.
Two people in harnesses stand near blue metal structures. Below, text describes the Vertigo Experience, including views, food, drink, and descent, along with information about group bookings, vouchers, and payment options.

Soaring high

Since launch, Vertigo Brisbane has been featured across countless media outlets. From local media such as Channel 7, Channel 9 and 10, to international household names like The New York Times, Time Out and the Guardian.

Also featured in:

Logo for "The Courier Mail" in blue Gothic-style font on a white background. The letter "i" in "Mail" is stylized to resemble a silhouetted building or tower.
The New York Times logo in blue gothic-style font on a white background.
Blue text reads "URBAN LIST" with a colon between the words, on a light gray background.
The image shows the word "BROADSHEET" in blue capital letters with a blue circular emblem to its left on a white background.
Blue text "sunrise" with a stylized semicircle to the left resembling a rising sun, all on a light gray background.
The words "Time Out" appear in blue bubble letters on a plain white background.
The word "delicious." written in bold, blue, lowercase letters on a white background.
Logo with the words "TRAVEL INSIDER" in blue, accompanied by a stylized blue kangaroo graphic on a light gray background.
The image shows the text ":Brisbane Times" in bold blue font centered on a plain white background.
Blue text in all caps reads "YOUREX" with smaller text below saying "RAPIDOPRETICALLY QUEER," all centered on a plain light background.
The word "style" in bold, blue lowercase letters is centered on a plain white background.
Logo for "The Courier Mail" in blue Gothic-style font on a white background. The letter "i" in "Mail" is stylized to resemble a silhouetted building or tower.
The New York Times logo in blue gothic-style font on a white background.
Blue text reads "URBAN LIST" with a colon between the words, on a light gray background.
The image shows the word "BROADSHEET" in blue capital letters with a blue circular emblem to its left on a white background.
Blue text "sunrise" with a stylized semicircle to the left resembling a rising sun, all on a light gray background.
The words "Time Out" appear in blue bubble letters on a plain white background.
The word "delicious." written in bold, blue, lowercase letters on a white background.
Logo with the words "TRAVEL INSIDER" in blue, accompanied by a stylized blue kangaroo graphic on a light gray background.
The image shows the text ":Brisbane Times" in bold blue font centered on a plain white background.
Blue text in all caps reads "YOUREX" with smaller text below saying "RAPIDOPRETICALLY QUEER," all centered on a plain light background.
The word "style" in bold, blue lowercase letters is centered on a plain white background.
Logo for "The Courier Mail" in blue Gothic-style font on a white background. The letter "i" in "Mail" is stylized to resemble a silhouetted building or tower.
The New York Times logo in blue gothic-style font on a white background.
Blue text reads "URBAN LIST" with a colon between the words, on a light gray background.
The image shows the word "BROADSHEET" in blue capital letters with a blue circular emblem to its left on a white background.
Blue text "sunrise" with a stylized semicircle to the left resembling a rising sun, all on a light gray background.
The words "Time Out" appear in blue bubble letters on a plain white background.
The word "delicious." written in bold, blue, lowercase letters on a white background.
Logo with the words "TRAVEL INSIDER" in blue, accompanied by a stylized blue kangaroo graphic on a light gray background.
The image shows the text ":Brisbane Times" in bold blue font centered on a plain white background.
Blue text in all caps reads "YOUREX" with smaller text below saying "RAPIDOPRETICALLY QUEER," all centered on a plain light background.
The word "style" in bold, blue lowercase letters is centered on a plain white background.
Logo for "The Courier Mail" in blue Gothic-style font on a white background. The letter "i" in "Mail" is stylized to resemble a silhouetted building or tower.
The New York Times logo in blue gothic-style font on a white background.
Blue text reads "URBAN LIST" with a colon between the words, on a light gray background.
The image shows the word "BROADSHEET" in blue capital letters with a blue circular emblem to its left on a white background.
Blue text "sunrise" with a stylized semicircle to the left resembling a rising sun, all on a light gray background.
The words "Time Out" appear in blue bubble letters on a plain white background.
The word "delicious." written in bold, blue, lowercase letters on a white background.
Logo with the words "TRAVEL INSIDER" in blue, accompanied by a stylized blue kangaroo graphic on a light gray background.
The image shows the text ":Brisbane Times" in bold blue font centered on a plain white background.
Blue text in all caps reads "YOUREX" with smaller text below saying "RAPIDOPRETICALLY QUEER," all centered on a plain light background.
The word "style" in bold, blue lowercase letters is centered on a plain white background.
Logo for "The Courier Mail" in blue Gothic-style font on a white background. The letter "i" in "Mail" is stylized to resemble a silhouetted building or tower.
The New York Times logo in blue gothic-style font on a white background.
Blue text reads "URBAN LIST" with a colon between the words, on a light gray background.
The image shows the word "BROADSHEET" in blue capital letters with a blue circular emblem to its left on a white background.
Blue text "sunrise" with a stylized semicircle to the left resembling a rising sun, all on a light gray background.
The words "Time Out" appear in blue bubble letters on a plain white background.
The word "delicious." written in bold, blue, lowercase letters on a white background.
Logo with the words "TRAVEL INSIDER" in blue, accompanied by a stylized blue kangaroo graphic on a light gray background.
The image shows the text ":Brisbane Times" in bold blue font centered on a plain white background.
Blue text in all caps reads "YOUREX" with smaller text below saying "RAPIDOPRETICALLY QUEER," all centered on a plain light background.
The word "style" in bold, blue lowercase letters is centered on a plain white background.

FROM THE CLIENT

<strong>TJ Tronoff</strong>

Working with the team at Flip was a dream. The projects we briefed them on were complicated, with many moving parts, and required creative flair to be used while adhering to our unique brands.

Flip undertook each project with enthusiasm and care – they understood user journeys and foresaw issues before they happened, adding in details that we would never think to ask for.

The result were MASSIVE projects delivered better than we could have expected: the development of the new Brisbane Powerhouse website with an integrated scheduling system, a technical and aesthetic facelift of the Brisbane Comedy Festival, the creation of the Vertigo website that garnered international attention, and the creation of the Melt website that perfectly merged playful with nostalgia, elevating the brand to what it could be.

Through each project the team remained cheerful, eager and a joy to work with. Nothing was too hard, or impossible.

Flip = good people, with good ideas.

TJ Tronoff

Marketing & Communications Manager

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